Sep 28, 2020  
2017-2018 Online Catalog 
    
2017-2018 Online Catalog [ARCHIVED CATALOG]

Business Marketing, A.A.S.


Business Marketing


Program Description


The Marketing Program prepares students with a fundamental knowledge of business procedures with an emphasis on a specialization in Marketing. Additionally, the program contains a substantial general education component to provide students with a more complete educational background. Although this program is not designed to be a transfer program, many of the courses would be acceptable for transfer. Upon completion of this program, students will be qualified for entry-level positions in advertising, marketing, public relations, and retailing and sales. Individuals currently employed in the Marketing area may wish to sharpen their skills by enrolling in certain courses or the entire program.

Upon successful completion of all program requirements, graduates will be able to:

  • Communicate effectively in written, verbal, and electronic formats;
  • Demonstrate an ability to do product planning, distribution, pricing and promotion in support of a specified marketing initiative;
  • Discuss the sociological and psychological principles that apply when studying and managing the behavior of customers/consumers;
  • Describe the general environmental factors that impact local, national and global trade;
  • Enumerate the principles governing the ethical practices of the marketing industry.

After Union County College


This career program is designed for the student to enter the profession upon graduation. Graduates are qualified to enter entry-level positions in Advertising, Marketing, Public Relations, and Retailing and Sales. Many students elect to continue their studies at four-year colleges or universities.

Recommended Sequence


First Year


Second Year


Semester Total: 18

Spring Semester


Semester Total: 15

Total Program Credits: 63-64