BUS 210 - Marketing and the Global Environment

This course examines the historical foundation of cultural, political, and economic diversity and its effect on marketing. Topics include forces related to the emergence of the global marketplace, trade liberalization, advances in communications, the role of mass media in introducing the ideas and the lifestyles of other cultures, and transport technology.
Prerequisites: ENG 097, BUS 101, BUS 208.
3 lecture hours per week.
3 credit hours.