Jun 19, 2024  
2023-2024 Online Catalog 
2023-2024 Online Catalog [ARCHIVED CATALOG]

Business Marketing, A.A.S.

Program Description

The Marketing Program prepares students with a fundamental knowledge of business procedures with an emphasis on a specialization in Marketing. Additionally, the program contains a substantial general education component to provide students with a more complete educational background. Although this program is not designed to be a transfer program, many of the courses would be acceptable for transfer. Upon completion of this program, students will be qualified for entry-level positions in advertising, marketing, public relations, and retailing and sales. Individuals currently employed in the Marketing area may wish to sharpen their skills by enrolling in certain courses or the entire program.

Upon successful completion of all program requirements, graduates will be able to:

  • Describe the general environmental factors that impact local, national, and global trade;
  • Outline the principles governing the ethical practices of the marketing industry;
  • Discuss the sociological and psychological principles that apply when studying and managing the behaviors of customers and consumers;
  • Communicate effectively in written, verbal, and electronic formats in a business environment;
  • Apply critical thinking, decision making skills, strategic planning, and problem-solving skills in the field of business marketing;
  • Demonstrate an ability to do product planning, distribution, pricing, and promotion in support of a specified marketing initiative;
  • Evaluate the various issues related to diversity, equity, and inclusion in the field of Business Marketing. 

After Union College

This career program is designed for the student to enter the profession upon graduation. Graduates are qualified to enter entry-level positions in Advertising, Marketing, Public Relations, and Retailing and Sales. Many students elect to continue their studies at four-year colleges or universities.

Recommended Sequence

First Year

Semester Total: 15

Semester Total: 15

Second Year

Total Program Credits: 60

Milestone Courses

The milestones (in bold) identify critical courses for timely progress and the semester in which the course should be completed for on-time graduation.  Milestone course grades < 2.0 should be discussed with an advisor.

Career and Transfer Information