Apr 01, 2023  
2019-2020 Online Catalog 
2019-2020 Online Catalog [ARCHIVED CATALOG]

BUS 208 - Principles of Marketing

This course provides a study and evaluation of procedures and institutions involved in the movement of goods from producers to consumers. Students analyze procedures and practices of wholesalers and retailers in relation to the current economic, social, and political environment.
3 lecture hours per week
3 credit hours